Avinity, the UK’s leading all-in-one engagement, loyalty and incentive solutions provider, has announced that it has bought a stake in Momentum Social, a dynamic young company dedicated to social media marketing.

As a specialist in social advertising, content creation and influencer marketing, Momentum Social has the skills and networks that will enable Avinity’s clients to reach and influence key and new audiences.

This investment in Momentum Social is a natural step for Avinity, which already provides clients with programme-based marketing services and has been pioneering social engagement within its programmes for employees, customers, members and trade partners for some time.

‘The guys at Momentum Social blew us away with their passion and knowledge and impressed us enormously with their strategic and creative approach to social media management,’ says Avinity Founder and CEO Rupert Poulson.

‘Purchasing a stake in Momentum is great news for our clients as it means we can now give them easy, joined-up access to experts in what has become one of the most critical and fast-moving forms of business marketing.

‘Momentum is the latest company to join our continually expanding group of intrinsically connected, forward-looking firms, each with a similar focus on finding innovative ways to influence people’s behaviour in order to improve organisations’ performance.’